Change is the only constant in life. This idiom speaks to the ever-evolving nature of all things. In business, as in the game of life, the goal is to always remain ahead of these constantly-shifting elements that make or break your success.
To win the game, and continue winning, you must be able to adapt to change.
The Masters is an event deeply rooted in tradition and history; but even this mighty example of heritage and ritual has undergone fundamental changes and growth over the years. Held annually at Augusta National Golf Club in Augusta Ga., the only thing unchanged over the years is the location.
In this, the Masters has influenced changes in the landscape of the game of golf and golfing culture the world over.
Television coverage of The Masters has changed the way golf tournaments are followed around the world. As technology has evolved, so has the ability for the Masters to imprint itself as one of world’s most significant sporting events.
From its initial coverage in 1956... to the expansion of coverage in 1958... to its 1966 first colorized presentation... 1982’s inclusion of Thursday and Friday play through the present, The Masters has consistently moved the needle and shaped the reach of the game itself.
With the evolution of technology and television coverage, the cachet of The Masters has become synonymous with prestige and status, globally recognized as a rare and valuable business opportunity.
In terms of promotional, marketing, networking, and client recruitment potential, this change represents prospects that few other annual events can offer. The inherent investment opportunities that exists with a ticket to The Masters simply cannot be overstated.
The key to capitalizing on change comes down to preparation and positioning. Anticipating change and maximizing on its benefits is the most reliable and assured way to win the game.
If you desire to seize the opportunities that the Masters provides… you gotta be there.
Let Major Sports Augusta help you seize the day. With our custom travel packages and individualized care, we can help position you at the Masters in class, style, and unrivaled comfort.
Change is inevitable. As the Masters continues to be a driving force in that change, allow Major Sports Augusta to be the trusted travel provider that helps you use that force to drive your business forward.
Call and speak with one of our knowledgeable and professional travel advisors and we’ll find a package that fits your needs.
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