Monthly Archive for: March 2019Show All Posts »

The Masters - An Effective Strategy To Win Business

Posted on March 29, 2019

Simply put, besides the Masters Golf Tournament being the most coveted Golf Championship in the world, the event also provides the ideal opportunity for networking and business relations. At its core, successful business relations have always come down to a few basic principles:

  • Competency from leadership
  • Resource acquisition and management
  • Effective planning and implementation
  • Professional relationships

Of all of these pillars of success, professional relationships are the hardest to achieve and maintain because they rely on factors that are not always within your control.

Winning business from competitors and becoming a high-profile leader within your industry must be an integral part of your business plan.

Professional relationships with sales teams, marketing, exclusive clientele, and even employees, must be nurtured and maintained daily to achieve these goal. Finding effective ways of maximizing ROI to encourage the growth and profitability of these dynamics requires creative resource management and imaginative policies.

Devising activities and events geared to expand and improve brand/company loyalty while extending your company’s imprint into your market is essential in increasing market share and revenue.

Whether you’re considering incentive programs for your employees and sales staff, or looking to create value for your top-tiered clientele, the overwhelming advantages of a well-funded, expertly planned Travel Incentive Program cannot be overstated.

Working with a trusted travel partner to incorporate a major sporting event destination component into your incentive program can pay dividends beyond your imagination.  

There are few destination sporting events that resonate with more prestige and influence than the annual Masters Golf Tournament!

One of only four annual major championships, the Masters is the ultimate destination event for:

  • Generating new business and sales leads
  • Team and morale building to increase productivity and employee satisfaction
  • Networking
  • Impressing premiere, high-level partners and clients
  • Launching new products or introducing new services

Using the Masters to create opportunities and improve professional relationships is just good business. Getting to the Masters requires a trusted travel partner who will identify your particular needs and customize a package that guarantees a positive ROI.

Major Sports Augusta is that trusted partner for your destination event planning needs!

Whether you're in need of premium seating or a full turnkey travel package inclusive of event tickets, premier hospitality and party-event access, residential accommodations and customized private transportation, Major Sports Augusta is determined to provide you with a cost effective plan.

At its core, business is about relationships.  The Masters, as an instrument to improve business relations, only works when its inclusion and utilization involves seamless integration into your incentive program.

Trust Major Sports Augusta to be your guide to the Masters.

Major Sports Augusta - we are YOUR TICKET IN!™

The Masters - History of the Legendary Green Jacket

Posted on March 25, 2019

There are few articles of clothing more iconic, more synonymous with golf excellence, or more prestigious than the Legendary Green Jacket awarded each year to the winner of world-renowned US Masters Golf tournament.

The tradition of this celebrated & renowned "wearable" trophy is as rich and as fabled as the jacket itself.

Originally inspired by coats worn by the Royal Liverpool club members to indicate their rank and status; golf champion & co-founder of the Augusta National Golf Club Bobby Jones saw this and brought the idea to co-founder & Chairman Clifford Roberts. Liking the idea, usage of the jackets was implemented in 1937 as a means by which to distinguish the Augusta National club members from the event attendees.

The idea was to provide an easily recognizable way for the public to locate assistance when needed.

The first green jacket was not presented to the winner until 1949 when Sam Snead triumphed and subsequently it was then retroactively awarded to previous winners and has remained a right of passage ever since. Only to be adorned by either members of Augusta National or winners of the Masters.

A simple 3-button, single-breasted, central-single vented, tropical-weighted wool blazer, gleaming brass buttons featuring PGA golf logo and the Masters patch on the breast-pcket; this elegant jacket is potentially the most famous articles of golf attire in the world.

The earliest jackets were manufactured by Brooks Uniform Company in New York. Then in 1967 (following complaints from club members that the jackets were too heavy and warm to wear under the Georgia sun) tailoring of the garments were taken over by Hamilton Tailoring Co. of Cincinnati.

The material, a hue of rye green originally named Pantone 342 and later dubbed “Masters Green", is now produced in Dublin by Forstmann Co. mill in central Georgia.

The proud antiquity of this seminal embodiment of golf greatness is presented annually to the shoulders by the prior years winner of the Masters to the newest member of this exclusive brotherhood.

The current winner of the Masters is the only person permitted to remove his jacket from club grounds and is only allowed to do so for the year following their victory, after which the coat is to be returned and only worn on club grounds.

A few have spotted recent Tournament winners sporting thier jacket prior to leaving Augusta in moments such as the 2018 Masters winner Patrick Reed at in the Chick-fil-a drive through, or perhaps catching 2010 winner Phil Mickelson in the Krispy Kreme drive through post win.  Odds are you'll likely never see one of these venerable pieces of golf preeminence out in public.

But the easiest opportunity for you to see one of these legendary green jackets up close and personal is to attend the Masters yourself.  Allow Major Sports Augusta to get you there!

The best way to visit the Masters is with the help of a trusted travel provider. Just as the green jacket is the gold standard of golf prestige, Major Sports Augusta is the gold standard of sport event travel providers.

Their custom travel packages are inclusive of everything necessary to enjoy such a world-class event to include:

  • Guaranteed Event Access 
  • Daily hospitality
  • Hotel accommodations or Private Rental Properties 
  • Ground transportation
  • Golf tee times at premium private clubs
  • Private catered dinners within your rental property

The expert travel staff will be happy to discuss the options available that will best suit your event needs.

Major Sports Augusta - We are YOUR TICKET IN!™